Louis Vuitton Patented Diamond Cuts

Louis Vuitton is the latest to create and patent distinctively shaped diamonds. You can now buy a bracelet, earrings or a necklace made with diamonds that mirror the Louis Vuitton shapes you see on bags, scarves and other LV items.

“We wanted to produce diamonds that resemble the Louis Vuitton brand,” says Albert Bensoussan, watch and fine jewelry director at Louis Vuitton Malletier.

While mainstream diamonds feature only 58 facets to be classified as a brilliant-cut diamond, the Louis Vuitton diamonds have between 61 and 77 facets.

“You have it today with ready-to-wear,with handbags, with watches, with eyeglasses. You can recognize a brand, and that association is very appealing to us. You’re going to recognize the name and value behind the shape of these diamonds.”  Bensoussan added.

LV diamonds have been set into a necklace consisting of 1,001 tiny brilliant-cut diamonds totaling 15 carats, coexisting with 65 round flower diamonds (49 carats) and 79 pointed ones (44 carats), for a combined bling bang of 108 carats that retails for about $4 million. Vuitton has dubbed the collection Les Ardentes, which translates roughly as “the blazing.”

The two newly launched and patented, rounded flower and point flower are cut at Lili Diamonds in Tel Aviv by three master cutters.